Product Marketing of Busways (Busduct, Busbar Trunking Systems)

MISSION

The Business Offer Manager of Busways (Busduct, Busbar Trunking Systems) is responsible for monitoring, maintaining, recommending, and implementing marketing strategies related to a defined portfolio of products to profitably grow the portfolio in line with business objectives.

This key position is responsible for growing the business by developing the product offer, analyzing the market, pricing, and competitors, setting targets, and providing support to the commercial teams.

AREAS OF RESPONSIBILITY

Market investigation and research


* Confirm or reformulate existing strategies & identify new market segments, channels, and/or business models


* Competitor intelligence and analysis


* Identify and analyze market size, structure, and important changes within relevant business models


* Monitor product life cycle - growth, decline & general performance


* Product group and product performance on sales, margin etc.


* Proposal for product deletions or changes in product categories, obsolescence


* Develop & deliver portfolio strategies


* Work with other product managers to formulate group / joint/complementary plans

Product Lifecycle Management


* Understand Global Offer Manager proposals and how we can utilize these locally, including localization needs


* Monitor product development with Offer Manager and project teams


* Develop localized supporting literature including training material, price lists, POS gear, etc


* Advertising: work with Field Marketing for a suitable program


* Product launch planning and implementation to an agreed strategy



* Provide sales support to ensure launch success


* Manage products throughout their lifecycle, including feeding relevant information into stocking policies and managing end-of-life activities


* At all stages of product, lifecycle manage profitability, which includes minimizing depreciated stock, reviewing the supply chain, reviewing pricing vs volume, etc.

Pricing


* Recommendations for pricing/positioning


* Cost/GM/Price analysis

Communication


* Work with the Field Marketing team and Offer managers to develop localized sales support communication materials of all types as required

Technical


* Work with CCC, tech support personnel, training department, and Offer Manager to ensure availability of appropriate technical support in all relevant forms


* Provide technical training for sales and service staff


* Organize technical packaging

Provide support to the sales team (particularly in the "post-launch" stage of the new product


* Product pluses and negatives, range problems, results, trade reactions


* Setting Sales incentives, achievements, Sales forecasts/breakdowns


* Evaluate strategies through sales promotions, operational problems, and new product ideas


* Distribution and delivery activities, packaging acceptance


* Analysis of own competitive sales, brand shares,...