Marketing Automation Specialist – Salesforce Marketing Cloud

Why Join Altec?

Altec is looking for a hands-on Marketing Automation Specialist in Birmingham, AL who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC).

This role owns the execution side of marketing automation-customer journeys, campaign builds, segmentation, and performance optimization.

You'll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data-driven programs that run reliably and perform better over time.
What You'll Do


* Build and manage automated journeys in Journey Builder (triggered, lifecycle, behavior-based programs)


* Execute campaigns across Email Studio, Mobile Studio, and CloudPages


* Develop lead nurturing workflows and always-on programs that reduce manual campaign work


* Run A/B testing on subject lines, content, and send timing to improve performance

Audience & Data


* Create and maintain audience segmentation using Contact Builder and data extensions


* Write SQL queries to support targeting, data transformations, and campaign logic


* Maintain data quality, subscriber health, and consent management


* Support lead routing, campaign triggers, and customer lifecycle segmentation

Platform Ownership


* Administer Salesforce Marketing Cloud including users, business units, and configuration


* Build and maintain Automation Studio workflows (imports, exports, scheduled jobs)


* Support integrations with Salesforce CRM and other enterprise systems


* Troubleshoot automation issues, data discrepancies, and platform errors

Optimization & Reporting


* Monitor journey and campaign performance to identify improvement opportunities


* Turn campaign results into clear recommendations for targeting, messaging, and timing


* Support reporting through Salesforce CRM, CRM Analytics, or Marketing Cloud Intelligence


* Continuously refine automation programs to improve performance and efficiency

Collaboration
Partner with marketing teams to translate campaign ideas into scalable automation solutions


* Work with sales and data teams to align campaigns with pipeline and lifecycle goals


* Document processes and create repeatable frameworks for campaign execution


* Train and support marketing users on SFMC best practices

Education & Experience


* Applicable Bachelor's Degree required


* 4+ years of experience required
+ Salesforce Marketing Cloud or similar platforms


* Applicable Masters counts as one year of experience, not to exceed one year in total


* Strong hands-on experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio


* Working knowledge of SQL for segmentation and data management


* Experience supporting Salesforce CRM integrations (Marketing Cloud Connect preferred)


* Understanding of lifecycle marketing, lead nurturing, and campaign automation


* Ability to troubleshoot technical issues and data prob...