Marketing Specialist - Tradeshows and Events

Responsibilities

Altec, Inc.

is hiring a Marketing Tradeshow & Events Specialist in Birmingham, AL (Corporate Office).

This purpose of this position is to independently and collaboratively create and implement moderately complex marketing projects or assignments.

Major Responsibilities:


* Proficiency in Multiple Marketing Areas or Developing Expertise in a Single Area


* Create/Develop/Plan initiatives to promote awareness of products and services.


* Mentor/Coach/Guide team members


* Operates with Some Decision-Making Latitude within Assignment/Project


* Leads Projects of limited complexity


* Leverage metrics to influence and drive (informed) Marketing Decisions


* Lead continuous improvement efforts


* May have direct reports and/or may assign work to others


* All other duties as assigned

Roles may be specialized in the following areas:


* Marketing Data & Analytics
+ Convert raw data into actionable insights.

Employ data to evaluate the effectiveness of marketing activities by gathering deeper insights, optimizing marketing objectives and generating a better return on investment.


* Campaigns
+ Create, monitor and manage marketing projects to support goals of Altec businesses.

Projects include but are not limited to paid advertising and print publications.


* eCommerce
+ Drive eCommerce strategies to meet revenue goals while maintaining the eCommerce platforms to oversee product data, processes and models to provide an enhanced digital buying experience to users.


* Communication & Creative
+ Develop creative content and distribute using ideal delivery methods.

Conduct customer facing events, trade shows, internal events, social media.

Education, Experience, and Skills Required:


* Applicable Bachelor's Degree required


* Four years applicable experience required.


* Applicable Masters counts as one year of experience, not to exceed one year in total

Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.

Other Position Specifications:



* Some travel up to 25% may be required.
+ Specific Assignments may have additional travel requirements.


* Be a team player with a positive, professional attitude.


* Exercise prudent judgment in carrying out all aspects of the position.


* Follow up, follow through, and double check all tasks associated with the position's responsibilities to ensure their completion and accuracy.


* Continuously develop knowledge of and follow applicable processes & procedures.


* Ensure Customer satisfaction, for both external and internal customers.


* Be proactive and not reactive to solution determination, data dissemination, etc.


* High attention to detail is required for all tasks to maintain effectiveness and credibility.


* Customer satisfaction may require that you put in additi...