Associate Manager, Amazon Activations

Description

Associate Manager, Amazon Activations

Work Location:
Fully Remote

Job Function:

Marketing

Grade:

26

Manager:

Hannah Murray (1056191)

Recruiter:

Maria Espitia (202032396)[C]

What you will do

Associate Manager, Amazon Influencer and Activations

Lead the activation of Amazon-centric customer marketing programs, including:


* Influencer marketing campaigns (paid and organic), out-of-home (OOH) media and experiential activations, sampling programs that drive trial, consideration and conversion, and onsite merchandising


* Partner with internal teams and agencies to bring social-first ideas to life in ways that feel culturally relevant, authentic and performance-driven


* Ensure all programs are designed to drive measurable business impact, not just awareness or engagement

Paid & Organic Amplification


* Support the development and execution of paid amplification strategies to extend the reach and effectiveness of influencer and marketing campaigns.


* Collaborate with media and performance teams to align messaging across paid media, organic social and onsite placements


* Identify opportunities where organic momentum (social buzz, creator content, cultural moments) can be scaled through paid tactics on Amazon and beyond

Amazon Onsite Optimization


* Own and execute onsite optimization levers that influence consumer consideration, including: PDP recommendation optimizations, brand store build-outs and refreshes, backend keyword strategy and discoverability enhancements


* Work closely with onsite, SEO and performance teams to ensure content and merchandising strategies reflect current consumer language, trends and behaviors


* Continuously identify opportunities to improve the shopper journey and elevate brand storytelling on Amazon

Cross-Functional Collaboration


* Serve as a highly collaborative partner across brand, media, creative, agency, sales, operations and analytics teams


* Manage multiple workstreams simultaneously while ensuring alignment, clear ownership and timely execution


* Navigate ambiguity and complexity with confidence, proactively identifying risks and solutions

Performance & Optimization


* Track campaign and onsite performance to assess what is driving consideration, engagement and sales


* Translate insights from performance data, social trends and consumer behavior into clear recommendations and optimizations


* Support ongoing test-and-learn approaches to evolve customer marketing strategies over time

What's in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00
This considers several factors, including work location, the candidate's skills, experience, education level & other job-related factors.



*Note: Total Rewards at Kenvue include salary, bonus (if applicable), and benefits.

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