Digital Marketing Specialist

Key Responsibilities



* Develop and execute digital marketing strategies to generate qualified leads


* Manage SEO initiatives and improve organic performance


* Plan and optimize Google Ads campaigns


* Own HubSpot automation, workflows, and CRM management


* Build landing pages using HTML and CMS tools


* Manage WordPress website


* Analyze performance using analytics tools


* Create assets using Canva


* Collaborate with sales to align GTM efforts


* Propose marketing campaigns to SVP of Growth


* Manage and monitor campaign performance and report findings and recommendations to SVP of Growth


* Other tasks relevant to the role, as assigned by the Manager