Head of Global Product Marketing & Communications – Molecular Imaging

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Join Siemens Healthineers as the Head of Global Product Marketing & Communications for our Molecular Imaging business and lead the worldwide strategy behind one of healthcare's most innovative imaging portfolios.

In this executive leadership role, you will define and execute the global marketing vision for our PET and SPECT portfolios, driving product positioning, commercialization, communications, and launch excellence.

You will lead a high-performing international marketing organization while partnering closely with Product Management, R&D, Clinical Marketing, Sales, and Executive Leadership to accelerate market growth, strengthen customer engagement, and expand Siemens Healthineers' leadership position in molecular imaging.

This role offers the opportunity to influence both business strategy and the future of molecular imaging innovation on a global scale.

You are responsible for:

As the Head of Global Product Marketing & Communications, you will:

Strategic Leadership:


* Defining and executing the global marketing strategy for the Molecular Imaging portfolio, including PET/CT, SPECT/CT, and SPECT solutions.


* Establishing worldwide product positioning, value propositions, pricing strategy, branding, and commercialization plans that strengthen Siemens Healthineers' competitive position.


* Developing global go-to-market strategies for new product introductions while ensuring successful launches across international markets.


* Building long-term strategies to increase market share, accelerate business growth, and expand customer adoption.

Product Marketing & Commercialization:


* Owning global marketing plans and aligning communications with key business KPIs including revenue growth, market share, customer retention, and product adoption.


* Leading competitive intelligence efforts by monitoring market trends, emerging technologies, and competitor activities to inform strategic decisions.


* Developing differentiated messaging, customer value propositions, sales enablement tools, digital campaigns, congress strategies, and promotional content.


* Ensuring marketing initiatives effectively communicate the clinical and economic value of Siemens Healthineers Molecular Imaging solutions.

Product & Innovation Leadership:


* Partnering closely with Product Management, Research & Development, Clinical Marketing, Manufacturing, and Scientific Leadership to influence future product strategy and roadmaps.


* Translating customer, clinical, and market insights into future product concepts and commercialization opportunities.


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