Sales Manager - Regional

Position Summary: The Regional Sales Manager is responsible for building relationships and profitable sales directly with regional customers and distributors for the region.

The role is responsible for leading regional brokers to achieve sales and profit objectives for the region in all food service segments.

Key customers are regional operators in all foodservice segments: B&I, C&U, Restaurants, Hotels and Leisure, Caterers, Commissaries, serviced directly by or through Foodservice distributors including national, regional and independent Distributors.

The manager will need to reevaluate priorities, manage time and resources to achieve the biggest return on investment and effort.

Evaluate market trends and gather competitive information in the region, identify trends and opportunities that affect current and future growth and formulate customer propositions that help achieve the region's sales and profit goals.

Primary Responsibilities: Sets the vision for the Region.

Develops and adheres to a business plan to attain this vision.

Achieves the region's revenue and profitability quotas under the OSI umbrella of products within customer segments.

Establishes an environment and foundation for future sales growth through regional operators in all foodservice segments: B&I, C&U, Restaurants, Hotels and Leisure, Caterers, Commissaries, and Foodservice distributors.

Efficiently manages territory sales plans to achieve sales growth from the following categories:

Manage Current Business


* Proactively drives sales performance to achieve Budget goal.


* Strengthen existing relationships and find opportunities to further penetrate the accounts.


* Build relationships and manage distributors and distributors programs.


* Finalize distributor programs within a timely fashion.


* Manage brokers.

New Business Development


* Prioritizes sales activity.


* Build sales with a list of key large foodservice distributors and operators in the market.


* Identifies competitive conversion opportunities with distributors and operators alike.


* Builds long-lasting relationships based on trust, business sense and selling solutions.


* Identify new accounts.


* Develop and execute plan to penetrate the new accounts with product line.

Balance between direct vs brokers


* Manage certain accounts directly and manage brokers to lead other accounts.

Sales Administration


* Develop sales plans to meet objectives and goals.


* Monitor sales trends and address issues.


* Establish forecasts for all items (sku level).


* Track lost business reports and articulates solutions.


* Deliver sales objectives, trade budget and operation budget.


* Optimize a return on investment on all distributor programs.

Sales presentations and ideations


* Prepare and perform sales presentations and product presentations per company standards.


* Propose product and menu ideas that are relevant.

Training and Food...