Senior Marketing Manager, B2B Growth

About K12 Coalition K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes.

We tackle many of todays toughest education obstacles, including teacher certification, test preparation, professional learning, curriculum, consulting, and strategic planning.

K12 Coalition came together when educators with deep experience as teachers, school leaders, and high-level district administrators observed a genuine need for something better.

Our divisions include iteach, Passage Preparation, Professional Development Institute, Teaching Channel, Lavinia Group, and Keys to Literacy.

About Teaching Channel Teaching Channel is a trusted partner and one-stop shop for teacher learning and development.

From graduate-level courses and professional development programs, to our innovative video platform for self-reflection, coaching and exemplar videos, we are driven to provide engaging learning, positively impacting student achievement, and preparing educators for a lifetime of success.

Employment Type: Full-Time Exempt Salaried Location: Remote, available from anywhere within the U.S.

The Opportunity The Senior Marketing Manager, B2B Growth is a member of Teaching Channels Marketing team and serves as the primary marketing partner supporting Teaching Channel's district growth initiatives.

This role is responsible for building awareness, generating qualified school/district leads, and supporting pipeline growth through targeted campaigns, content, events, and sales enablement initiatives.

This role will architect the B2B demand engine, owning strategy, performance, and optimization across the full pipeline from top-of-funnel awareness through closed-won revenue.

Working closely with sales and cross-functional partners, this role develops marketing strategies that align with district purchasing processes, stakeholder needs, and long-term sales cycles.

The Senior Marketing Manager also collaborates across the broader K12 Coalition Marketing team to support a consistent customer experience and may contribute to enterprise-wide marketing initiatives as needed.

The Senior Marketing Manager, B2B Growth reports to the Director, Marketing, Teaching Channel.

What Youll Do B2B Demand Generation & Pipeline Development Develop and execute B2B marketing strategies for Teaching Channel+ and the Teaching Channel Platform, with responsibility for school/district lead generation, pipeline growth, and marketing-sourced revenue.

Architect and continuously optimize a multi-channel demand generation engine spanning LinkedIn, paid search, programmatic display, email, direct mail, webinars, and content syndication.

Build and manage a full-funnel lead nurturing system that moves school/district prospects from initial awareness through evaluation, purchase intent, and closed-won.

Develop and execute account-based marketing (ABM) programs targeting priority district accounts.

Plan and support Teaching Channel's participation...