ABM, Digital Experience & Engagement

Description

Kenvue is currently recruiting for a:

ABM, Digital Experience & Engagement

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Sr Brand Manager Oral Care

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Associate Brand Manager, Digital Experience & Engagement will lead the development and execution of Generative Engine Optimization (GEO) strategies to increase the visibility, accuracy, and discoverability of Listerine, Band-Aid, and Neosporin content across AI-powered search and emerging consumer discovery platforms.

This role will also lead the strategic management of the brands' websites and CRM ecosystem, ensuring content supports brand priorities, delivers a best-in-class consumer experience, and integrates seamlessly across the broader marketing communications ecosystem.

Partnering closely with the brand & technology teams, this individual will identify growth opportunities, optimize digital content and consumer engagement, and serve as the team's AI champion by driving adoption of new tools and capabilities that improve marketing effectiveness and business impact.

This position requires a consumer-centric marketer with a strong digital and AI-forward mindset, excellent project management skills, and the ability to translate brand strategy into impactful digital experiences.

Key Responsibilities:

Generative Engine Optimization (GEO)


* Lead the development and execution of the brand's Generative Engine Optimization strategy to improve visibility, accuracy, and recommendations across AI-powered search and answer engines.


* Leverage analytics and consumer insights to identify growth opportunities to increase the discoverability, accuracy, and authority of Listerine, Band-Aid & Neosporin content within evolving AI-driven consumer information channels.


* Partner cross-functionally to create and optimize high-quality, SEO/AEO/GEO-friendly content that drives engagement and organic visibility


* Track and report key performance indicators across website, CRM, content, and GEO initiatives.
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