Brand Manager (Outdoor Living Products)

Job ID: 526043

CRH Americas Building Products is reinventing what's possible in building solutions.

We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy, and communications markets throughout North America.

We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, retailers and homeowners alike as the manufacturer of precast concrete, polymer concrete, and plastic infrastructure products.

Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies.

Job Summary

Oldcastle APG, a leading provider of outdoor living solutions in North America with an award-winning product portfolio that enables customers to Live Well Outside, is seeking a Brand Manager of portions of our Outdoor Living portfolio across Oldcastle APG.

These responsibilities include the development of breakthrough marketing plans and activations that create brand love, deliver marketing results, and business impact for Oldcastle APG brands such as Catalyst Fence Solutions and RDI Railing.

The Brand Manager is someone who has successfully led a brand project and delivered results by forging connections with new audiences and strengthening relationships with existing customers.

The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts.

As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.

Job Location



* This position is hybrid and located at our Corporate office in Atlanta, GA.

Job Responsibilities



* Leads brand architecture, providing leadership and ensuring consistent brand expression across all touchpoints for select outdoor living brands.

Maintain and innovate brand guidelines, including style guides, messaging frameworks, and creative standards to meet the needs of each brand.


* Develop and execute comprehensive brand marketing strategies that drive business growth and enhance brand equity across select outdoor living portfolio.


* Conduct market research and competitive analysis to identify trends, understand consumer behavior, and inform strategic decisions within the concrete and masonry space.


* Set strategic direction for brand positioning, target audience definition, and value proposition for each brand within the portfolio.


* Guide product strategy and innovation by translating market insights and consumer needs into actionable recommendations, with particular focus on concrete and masonry applications.


* Lead the development and execution of go-to-market strategies for new products and collections.
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