Copywriter

Job Description

The Copywriter will create compelling, brand-aligned content for AutoZone's marketing channels, ensuring consistency across DIY, Commercial, and private label initiatives.

This role focuses on crafting clear, persuasive messaging that strengthens brand equity and drives customer engagement.

The Copywriter will contribute to creative copy development for major marketing campaigns, radio and video content, and corporate-level projects.

This position collaborates closely with marketing managers, merchants, designers, and project managers to ensure strategic alignment, timely execution, and exceptional quality across all creative initiatives.

Responsibilities



* Develop and maintain AutoZone's brand voice across all communication channels.


* Create copy for major marketing initiatives and tentpole events.


* Write and edit content for radio and video campaigns, ensuring alignment with brand standards.


* Support DIY and/or Commercial promotions through effective messaging and copywriting.


* Participate in brainstorming sessions to generate innovative ideas for campaigns.


* Collaborate with cross-functional teams to develop effective messaging strategies.


* Assist in exploring Martech and AI solutions to improve content creation and workflow efficiency.


* Ensure content accuracy through research and adherence to brand guidelines.


* Contribute to creative briefs by providing clear, strategic copy recommendations.

Qualifications



* Bachelor's degree in journalism, advertising, or strategic communications (Master's preferred).


* Minimum of 3-5 years of relevant experience in copywriting, marketing, or content development.


* Proven portfolio showcasing clear, compelling, and effective creative work.


* Automotive industry knowledge required.


* Expertise in creative tactics, workflows, and content strategy.


* Ability to work collaboratively and adapt to changing priorities.


* Proficiency in MS Office Suite; experience with Martech tools and AI solutions a plus.


* Spanish language skills preferred.


* Experience in production and asset management a plus

Interested candidates are encouraged to submit a portfolio in addition to their resume.

About Autozone

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas.

Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners.

Working at AutoZone means being part of a team that values dedication, teamwork, and growth.

Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.

Benefits at AutoZone

AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners' physical, mental and financial well-being.

All AutoZoners (Full-Time ...