Offer Business Development Manager (Rack systems)

Join us as a Offer Business Development Manager (Rack systems) and become the trusted advisor customers turn to for complex solutions.

You'll combine deep product expertise with consultative selling to drive revenue growth and help customers achieve their efficiency and sustainability objectives.

This position is responsible for growing and sustaining the Business in the specific offer portfolio- Rack Systems.

The offer portfolio covers technologies such as IT rack enclosures & power distribution units (PDUs).

You are required to be a Domain expert in your specific offer and to work with other Domain experts in the wider business.

Domain expertise includes understanding the offer landscape including market opportunities, routes to market, various business models, and the 4 Ps (Product/offer, Price, Place and Promotion) needed to defend and grow in the market.

The role will include, and not limited to:


* product knowledge (basic to intermediate level)


* market opportunity & competitive analysis,


* business case development & planning


* key product launches & managing product end-of-life


* volume forecasting & pricing market feedback


* supporting sales enablement & value proposition messaging


* supporting customer messaging for product issues when necessary

What will you do?


* Business Development across Lifecycle (40%)
+ Identifications of new market segments, partners or business opportunities
+ Identifying trends to develop, deploy and sustain programs for growth.

This could be for specific end user group, specific products or any other area.

The key focus is to bring new avenues of sustainable growth
+ Market research and analysis - Using available research as available and at the same time being able to conduct primary research directly with the Customers, Consultants and partners via "Voice of Customer" sessions
+ Developing and executing business plans for the allocated activity, market segment, products or partners
+ Understanding of customers needs by working with internal teams and gathering of information from external sources including directly working customers and partners
+ Driving the business plans with the regional and local segment, enterprise, channel sales and marketing teams
+ Diligently tracking results and progress of business plans
+ Providing advice to country/ channel teams on GTM strategies and business development


* Close working with Product Marketing /Marketing (20%) Communication teams
+ Working with global, regional and local marketing teams to drive marketing plans
+ Designing the marketing mix with marketing team so as to achieve the marketing
objectives of the identified product portfolio
+ Understanding of the competitive landscape and develop regional and local strategies to
beat competition
+ Supports regional marketi...