Brand Manager, Maui Moisture

Description

Kenvue is currently recruiting for a:

Brand Manager, Maui Moisture

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Head of Incubator Brands

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

As a Brand Manager, you will act as a business leader to drive growth on your brand through strategies and executions with a truly global impact.

The US will serve as the lead market, but this role is expected to champion Maui Moisture across North America, EMEA, LATAM, and APAC, working closely with the OUS deployment lead to ensure plans support the brand's growth outside the US as well.

You will also be responsible for launching new brands in the North American market by strategizing and executing market entry launch plans.

Key Responsibilities


* Developing and implementing a multi-year strategic business plan for your brand that is anchored in the US lead market while enabling scalable growth across North America, EMEA, LATAM, and APAC.


* Launching new products and building comprehensive go-to-market plans, including pricing and merchandising strategies, that can be adapted across priority global markets.


* Contributing insights on business case inputs for the longer-term innovation pipeline, including opportunities to support OUS deployment and market-specific needs.


* Crafting globally consistent, locally adaptable marketing communications (e.g.

Sampling, Healthcare Professionals, Consumer Promotions planning, Budget management, R&D claims, etc) and impactful media plans with external agency partners, the Content & Communications team, regional partners, and the Megabrand team.


* Diagnosing and analyzing business performance across the US lead market and key global markets to ensure sufficient new product tracking and post-campaign reporting to inform activation planning.


* Partnering with Consumer Business Intelligence partners to uncover category, competitor, consumer, and retail customer insights across priority markets that drive business recommendations.


* Own workflow for foundation...