Senior Director, Brand Marketing

At CooperVision , a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments.

We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing .

As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day.

Through our diverse lens portfolio , we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia .

We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers .

Learn more at www.coopervision.com


* This role is not eligible for employer-sponsored work authorization now or in the future.

Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)


* This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance.

Job Summary:

The role will be responsible for refining our brand positioning and differentiation, driving integrated marketing campaigns, building brand awareness and affinity and ensuring consistent brand experience across customer touchpoints.

The role entails a high level of partnering with sales, customer marketing, professional affairs and other commercial stakeholders such as legal, regulatory, and finance to ensure aligned and comprehensive programs that contribute to CVI Americas commercial outcomes.

We are seeking a strategic and results-oriented Senior Director of US Brand Marketing to lead the development and execution of our brand strategies across the portfolio of contact lens brands.

The role is responsible for profitably growing CooperVision's portfolio through customer and consumer channels and requires a high degree of strategic thinking, marketing acumen, analytical rigor, and leadership ability.

The ideal candidate combines deep brand-building expertise with strong commercial acumen and a data-driven mindset.

Experience in both direct-to-physician/professional marketing and consumer marketing is required.