VP - Marketing Strategy Manager

Key Responsibilities

Local Marketing Strategy & Planning


* Develop and manage the local marketing strategy aligned to business goals, customer needs, and local market dynamics.


* Translate strategic priorities into clear roadmaps, briefs, and measurable plans that enable effective in-market execution.


* Identify market opportunities and recommend where to amplify investment based on performance, competitive context, and channel insights.


* Drive local market amplification efforts (e.g., campaigns, events, agent partner initiatives) to increase awareness and lead generation.


* Partner with channel and execution teams to ensure consistent messaging and timely delivery across touchpoints.


* Create feedback loops to continuously improve creative, offers, targeting, and in-market performance.


* Build and evolve the local agent strategy to strengthen agent and HLA partnerships and improve funnel performance.


* Define target agent segments, value propositions, engagement motions, and marketing tactics that support relationship growth

Product & Program Communications (New + Existing)


* Manage ongoing updates to products/programs, including refreshes to value proposition, messaging, processes, and Sales marketing materials.


* Collaborate with Product, Legal and Compliance to ensure communications are accurate, approved, and clearly understood.


* Monitor adoption and performance; recommend enhancements to improve customer and partner engagement.

Cross-Functional Leadership & Representation


* Serve as Marketing representative in cross-functional meetings and forums; communicate key updates, decisions, and timelines.


* Partner closely with Product, Legal, and Compliance to align plans, manage risks, and secure approvals.


* Ensure marketing activities adhere to all applicable policies and standards, and proactively surface issues and mitigations.

Skills & Capabilities


* Strategic development: ability to set direction, define a roadmap, and prioritize initiatives based on impact.


* Tactical execution: ability to translate strategy into deliverables, manage timelines, and drive results in-market.


* Strong cross-functional collaboration and stakeholder management (including working effectively with Brand, Sales and Legal/Compliance partners).


* Clear written and verbal communication, including executive-ready updates and concise program documentation.


* Comfort operating across ambiguity; able to create structure, drive decisions, and move work forward.


* Analytical orientation: defines success metrics, monitors performance, and uses insights to optimize.

Qualifications (customize as needed)


* Bachelor's degree or equivalent experience.


* 5+ years of experience in marketing strategy, program management, go-to-market, or related roles (financial services and/or home lending experience preferred).


* Experience launching and managing programs t...