Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to support the execution, optimization and continuous improvement of digital marketing programs across the US market.

The role works closely with marketing leaders, business units and agency partners to deliver integrated campaigns that enhance customer engagement and contribute to business objectives.

The ideal candidate is a hands-on digital marketer with strong execution skills, attention to detail and an analytical mindset.

This individual will coordinate cross-channel campaign activities, monitor performance, identify opportunities for improvement and help ensure marketing programs are delivered effectively and efficiently.

What will you do?



* Support the implementation of digital marketing plans developed by marketing leadership and business stakeholders



* Execute and coordinate multi-channel campaigns across paid media, search, email, virtual events and other digital platforms to maximize reach and engagement



* Build and execute audience-centric campaigns designed to guide prospects from initial awareness through conversion



* Oversee day-to-day management of paid and non-paid media across digital platforms and marketing automation tools, ensuring strong performance against efficiency and pipeline goals



* Introduce structured testing (e.g.

A/B testing, audience segmentation, creative optimization, etc.) to continuously improve campaign effectiveness



* Monitor and evaluate performance using analytics tools and dashboards; analyze performance and provide recommendations for optimization



* Proactively uncover performance trends, identify areas for improvement and recommend adjustments to campaigns and tactics based on performance insights



* Partner closely with the Digital Customer Experience (DCE) team to implement digital enhancements and optimization opportunities in response to the evolving impact and emerging opportunities of GEO, ensuring programs remain effective, relevant, and aligned to business goals



* Collaborate closely with internal teams, including Program Mangers and business stakeholders, as well as agency partners, to ensure marketing efforts are aligned with commercial objectives



* Serve as trusted collaborator and subject matter resource to stakeholders, helping them effectively leverage digital channels to support customer engagement and business development



* Bring the Schneider Electric brand to life through engaging digital experiences and content that reinforces thought leadership and resonates with target audiences



* Stay informed on emerging practices and identify and recommend relevant opportunities, tools and AI-driven capabilities, applying new ideas to improve marketing effectiveness

What qualifications will make you successful?



* Bachelor's degree in Marketing, Business, Communications, or a related discipline



* 3-5 years of experience in digital marketing, demand generation, or ...