Head of Integrated Retail Media

Description

Kenvue is currently recruiting for a:

Head of Integrated Retail Media

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Head of Media US

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Head of Integrated Retail Media will lead the development and execution of Kenvue's U.S.

retail media strategy across key retail partners, translating brand and commercial priorities into high-impact, data-driven media programs that accelerate omnichannel growth.

Key Responsibilities


* Lead the development and execution of integrated retail media strategies across key retail partners (e.g., Amazon, Walmart, Target, and emerging Retail Media Networks) to drive traffic, conversion, and revenue growth


* Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate commercial priorities into actionable retail media plans, ensuring strong alignment with broader marketing and sales objectives


* Support the evolution of Kenvue's retail media operating model, helping to define best practices, ways of working, and cross-functional coordination across internal teams and agency partners


* Manage retail media investment strategy and budget allocation, optimizing spend across platforms and tactics to maximize ROI and achieve performance targets


* Develop and implement robust performance frameworks, KPIs, and reporting to measure campaign effectiveness and continuously optimize based on insights


* Leverage first-party, retailer, and third-party data to inform audience strategies, targeting, and personalization efforts across retail media platforms


* Identify and pilot innovative retail media opportunities, including new formats, platforms, and technologies, to enhance campaign effectiveness and drive competitive advantage


* Collaborate with external partners (retailers, agencies, media platforms) to ensure best-in-class execution and unlock new capabilities and co-investment opportunities


* Serve as a key thought partner to senior stakeholders,...