Senior Manager, Social + Influencer

Job Title: Sr.

Manager, Social + Influencer
Location: New York, NY (Flatiron HQ) - 3 days onsite, 2 days remote

About The Job

TileBar is an innovative industry leader transforming the tile, interiors and surfaces market in the United States.

As a rapidly growing company, we are redefining how homeowners and designers shop for projects.

With an ambitious vision to lead the multi-billion-dollar tile category, we are seeking a visionary, strategic, and hands-on creative leader to shape the future of our brand and join our dynamic team.

In this role, you will play a vital part in our growth trajectory.

TileBar is seeking a Senior Manager, Social & Influencer to elevate social into a best-in-class brand and growth channel.

With 330K+ followers on Instagram and nearly 7MM monthly views on Pinterest, TileBar has built a meaningful digital presence; this role will shape its next phase of growth and channel expansion.

This team member will own strategy and execution across social and influencer, continuing to shape how the TileBar brand shows up across platforms and strengthening our connection with the design community.

The ideal candidate will have proven expertise in building differentiated strategies across Instagram, Pinterest, YouTube, and TikTok.

They are deeply fluent in brand positioning and storytelling, with the ability to translate TileBar's elevated aesthetic into channel-right content that feels distinctive, thoughtful, and relevant.

Reporting to the VP of Marketing with significant exposure to the CMO and working closely with the creative team, this role is accountable for defining a clear platform roadmap, maintaining a consistently high standard of execution, and evolving our social presence with intention.

The right person brings strong creative judgment, attention to detail, and ownership mindset, and an entrepreneurial spirit.

This position is based our of TileBar's NYC office in Chelsea with Tuesdays, Wednesdays, and Thursdays in-office.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Other minor duties may be assigned.

Strategy & Platform Ownership

• Own and evolve the strategy for each social platform (Instagram, Pinterest, YouTube), establishing clear positioning, audience targets, and content pillars aligned with TileBar's brand positioning.

• Develop a forward-looking roadmap aligned to brand priorities, product launches, showroom openings, and seasonal storytelling.

• Identify growth opportunities and emerging formats that enhance the brand without compromising quality or consistency.

Content & Creative Excellence

• Serve as a steward of the brand across social channels, ensuring all content reflects our visual standards, tone, and design-forward perspective.

• Partner closely with Creative to brief, concept, and execute channel-right content across photo, video, UGC, and influencer content.

• Manage ap...