Senior Analyst, IB Data & Business Analyst

The Data & Business Analyst - Marketing ensures high data quality, business-ready service data across local and global systems, supporting IB readiness and marketing operations.

The role focuses on data accuracy, governance, automation opportunities, and process improvements to reduce manual effort and enhance reliability.

This position improves service data quality and IB readiness, enables efficient data cleansing, and supports better business visibility through stakeholder coordination and process optimization.
Data Quality & Governance


* Identify inconsistencies, missing data, duplicates and anomalies across local and global datasets.


* Improves the reliability of service data used for business reviews, campaign targeting, FSR performance tracking and marketing decisions.


* Supports governance adherence by validating business logic, documenting data corrections and enabling root cause analysis.


* Accelerates IB creation and cleansing initiatives by reconciling data from greenfield, brownfield, partner and other source systems.


* Strengthens country enablement by supporting local users through DUT updates, training collaboration and data maintenance best practices.


* Creates a foundation for automation by identifying repetitive manual tasks and recommending scalable improvements.


* Validate business logic and ensure alignment with governance standards and data maintenance rules.


* Maintain correction logs and evidence to support auditability, traceability and root cause analysis.


* Perform manual corrections in relevant source systems, tools or approved data update channels.


* Increase Track Rate, Clean Rate %.

Drive channels and strategic programs to improve these numbers.


* Own the Master Data management portfolio including part code management (through and through), material readiness in the system, material availability for order booking and material segregation based on the business requirement
Act as the primary point of contact for internal and external stakeholders


* Identify gaps in current processes and implement improvements
Communicate project updates, progress, and key risks to leadership
Collaborate cross-functionally to drive alignment and execution

Data Cleansing, Reconciliation & IB Creation


* Execute ad hoc and initiative-based data cleaning activities for service and marketing datasets.


* Run manual reconciliations across greenfield, brownfield, partner and source-system datasets.


* Assist in Install Base creation using multiple sources of data while ensuring completeness and quality.


* Support countries in updating data through DUT and other approved data management tools.

Stakeholder Collaboration & Country Enablement


* Collaborate with Country Local Marketing Managers, FSRs, Sales, Order Management, CCC and other concerned teams to drive high-quality service data.


* Work with training teams to support local...