Senior Product Associate - Marketing Automation Platforms (MAP)

Unleash your product expertise to build an AI-powered capability that turns marketing performance data into clear explanations and actionable recommendations.

Join Marketing Product Portfolio, Paid Media and Campaign Analytics to reshape how teams measure and optimize campaign impact across consumer businesses.

As a Senior Product Associate in, AI Campaign Analytics Marketing Automation Platform Team, you will define and drive the product vision, roadmap, and prioritized backlog for an AI-powered agent that measures, explains, and improves marketing campaign performance across consumer lines of business.

You will partner closely with Engineering, Data Analytics, Marketing Strategy, Media, Channel, and Line of Business teams to translate campaign measurement needs into clear requirements, success metrics, and shippable releases.

In your day-to-day, you will prioritize high-value use cases, guide data and integration readiness, and shape the end-to-end user experience so stakeholders can trust, interpret, and act on AI-generated insights.

You will drive execution in an Agile environment while clearly communicating progress, risks, dependencies, and outcomes to cross-functional partners and senior stakeholders.

Job Responsibilities


* Partners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discovery.


* Considers and plans for upstream and downstream implications of new product features on the overall product experience.


* Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight into potential product features that provide value to customers.


* Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle


* Writes the requirements, epics, and user stories to support product development.


* Define and execute the product vision, roadmap, and release strategy for an AI-powered campaign analytics platform, aligning priorities to business goals and marketing outcomes.


* Own and prioritize the product backlog, translating campaign measurement needs into epics, user stories, requirements, and acceptance criteria that deliver measurable value.


* Identify and drive high-impact use cases across acquisition, engagement, retention, cross-sell, and growth campaigns, supported by actionable insights and KPI-based success metrics.


* Partner with Analytics and Engineering to ensure accurate campaign data, attribution methodologies, data quality, AI/ML workflows, integrations, and scalable solution architecture.


* Design and validate AI-powered user experiences, including dashboards, alerts, recommendations, prompts, and workflows that deliver accurate, explainable, and impactful insights.


* Lead Agile product delivery and cross-functional collaboration wit...