Creative Strategist, Brand Experience Strategy and AI Integration

Creative Strategist, Brand Experience Strategy and AI Integration

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

HPE is seeking a Creative Strategist for Brand Experience Strategy and AI Integration.

This role defines how brand, storytelling, and digital experiences come together across the organization.

The Creative Strategist helps shape the evolution of HPE's digital ecosystem by connecting business priorities, customer needs, and emerging technologies into coherent, scalable experiences.

The role operates across brand, design, content, web, product, and marketing teams to guide strategic direction and creative execution.

This includes shaping narrative frameworks, defining experience principles, influencing platform strategy, and identifying opportunities where AI can improve how experiences are created, personalized, and delivered.

The Creative Strategist balances conceptual thinking with operational awareness, helping teams move beyond campaign-by-campaign execution toward connected, product-oriented experiences that scale across the ecosystem.

Success is reflected in stronger experience cohesion, clearer storytelling, improved engagement, and systems that can evolve alongside customer and business needs.

Responsibilities:


* Define and evolve digital and brand experience strategies aligned to business goals


* Shape cohesive storytelling frameworks across web, campaigns, product, and platform experiences


* Partner across design, brand, content, engineering, and marketing teams to guide execution


* Help establish scalable creative systems, governance models, and experience principles


* Apply AI to improve content creation, personalization, discoverability, and operational workflows


* Identify opportunities to simplify fragmented experiences into unified customer journeys


* Use data, research, and customer insights to inform strategic recommendations


* Influence roadmap planning across digital experiences, platforms, and ecosystem initiatives


* Drive alignment between brand expression, UX strategy, and platform capabilities


* Champion scalable, reusable approaches to content, design systems, and digi...