Manager, Sensory Product Research

Together We Innovate.

Together We Change.
Join a team at the forefront of shaping the future, where deep consumer understanding fuels breakthrough ideas and new growth opportunities.

We are seeking a Manager, Sensory Product Research who will lead consumer research and insights generation toidentifywhitespace opportunities and enable the development of innovative nicotine products aligned to Altria's long-term growth vision.This role can be located in Richmond, VA or we are open to remote work arrangements.The position will play a critical role in understanding adult tobacco/nicotine consumer needs, behaviors, and trends, translating insights into actionable guidance for cross-functional partners in product development and marketing.

This individual will drive learning plans, advance research methodologies, and ensure insights are effectively delivered to inform strategic decision-making for product development and growth.
What you'll be doing:


* Lead consumer research and opportunity identification: Design and execute learning plans to uncover insights and identify whitespace opportunities that inform innovation strategy.


* Develop forward-looking consumer understanding: Analyze trends, behaviors, and data to build a deep and evolving view of adult tobacco/nicotine consumer needs.


* Drive cross-functional alignment: Partner with Product Development, Marketing, and other stakeholders to define research objectives and ensure alignment on priorities and deliverables.


* Manage research execution: Oversee study design, vendor partnerships, and execution to deliver high-quality insights on time and within scope.


* Synthesize and communicate insights: Translate complex data into clear, compelling insights and recommendations for stakeholders and leadership.


* Prioritize and manage projects: Balance multiple initiatives effectively in a fast-paced, dynamic environment.


* Advance research methodologies: Evaluate and introduce new research approaches to improve speed, quality, and impact of insights.


* Manage budgets and resources: Oversee research investments and ensure effective allocation of resources across projects.

We want you to have:


* Bachelor's or Master's degree in a Science or Engineering field (Sensory Science, Psychology, Human Factors, Consumer Science, Engineering, Biology, or Chemistry, although other similar majors will be considered).


* 6+ years of experience in consumer-driven R&D or similar products research experience, with 3+ years of experience with creating and leading strategic research programs that help successfully launch new categories or sub-categories is preferred.


* Expertise in advanced sensory methodologies, design of experiments and quantitative modeling, including Driver analysis, DCE/choice modeling for product optimization and TURF for portfolio and SKU strategy.


* Ability to integrate sensory, behavioral and performance data into clear insights.


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