Senior Brand Manager - Thinx®

Senior Brand Manager - Thinx®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Brand Manager is responsible for shaping the future of the Thinx® brand in North America and is well-suited for an experienced brand marketer who thrives in a fast-paced, collaborative environment and is motivated by building purpose-led brands with cultural relevance and impact.

This role is accountable for driving business strategy, brand plans and delivery of business objectives, including sustained, organic growth grounded in deep consumer understanding.

The SBM must have proven experience being able to inspire and galvanize an organization around the brand vision and strategies that bring innovative thinking, new products, and commercial programs to life in the marketplace. 

The Senior Brand Manager reports to the Vice President / General Manager for Feminine Care® and provides direction to the Brand Manager and Senior Associate Brand Manager; while also leading and influencing cross-functional partners in a matrix organization to include Creative, Media, Sales, Insights & Analytics, R&D, Product Supply, and Agency partners.

 In this role, you will:


* Shape the future of the Thinx® brand in North America, developing bold and actionable plans to build the brand and grow the business


* Drive delivery of business objectives including net sales, operating profit, gross margin & market share 



* Lead development of Strategic Business Plan, Annual Business Planning and Annual Operating Plans. 



* Develop innovation pipeline and lead commercialization of new products in partnership with cross-functional team  



* Be a trusted partner - solicit feedback from cross-functional teams and adjust plans to deliver the strongest performance. 



* Drive prioritization of resources (people, budget, capital) and keep team focused on core objectives. 



* Deliver excellence in execution by managing and clearly communicating a commercial program plan tied to annual and strategic business plans.



* Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that drive top and bottom line business results.

 



* Lead consumption and shipment forecasting for brand; Understand risk and opportunities to deliver P&L goals and drive continuous improvement or gap closure efforts to ensure financial objectives are met



* Drive development of channel specific go-to-market strategies and plans to maximize presence in mar...