Head of Marketing Communications, Varian Business Area

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TheHead ofMarketing Communications has broad global responsibility for company positioning, branding, strategicmarketing,and integrated message delivery.She or hewill leadmessagedevelopmentandcontent creationfor the cancer care narrative acrossSiemensHealthineers highlighting ourcommitment to a world without fear of cancer.This leader will emphasize the value of the entireSiemens Healthineersportfolioand willworkclosely withother business areas andVarianbusinessareamarketing and regional counterparts to drive cohesiveand integrated,globalthought leadership programs,describing how our solutionsenhance the patient care journey,throughout our various channels including tradeshows,web,social media andother outlets.

This positionoverseesa team ofstrategic marcom advisors, creative developers,andbrand managers,as well aspartnerswithpeers inthetradeshow,digitaloperationsand public relationsteamsto implement programs.

Responsibilities:



* Position SiemensHealthineersas the leader in cancer care amonghealthcare,patientand employee communities



* Lead theSiemens Healthineers brandtransitionwithin the Varian business area, including naming architecture adherence across product lines.



* Create crediblemessagingand contentleveragingclinical data and practicesas well as product innovations to support the cancer care narrative.



* Collaborate with product marketing/management, creative, digital operations partners, and other subject matter experts tocreate best-in-class tools such as podcasts, videos, andother digital tools.



* Determineand leverageplacement and channel strategies,includingdigital marketing, social media, public relations, events, promotions, etc.,that drive interest, influence and achieve growth targetsandestablishsuccess criteria.



* Ensurecontinuityof cancercaremessages are integrated into globaltradeshowsaroundthe world.



* Develop, test, and execute strategic, innovative, and integrated programs to drive sales and brandmanagementacross the company's business lines, productlinesand geographic locations.



* Ensure performance metrics and tracking tools are in place to measure results.



* Lead and inspireteamto thinkstrategically and actcreatively to achieve businessobjectives.



* Forge strong connections with Varian's senior leaders (business unit and corporate function leaders) and internal and outside partners to effectively message the company's successes, innovation story, strategic themes, and differentiatingasthe leader in cancer care



* Constantly builds skills and processeswithin the teamto ensure the ...