Head of Commercial Strategy & Projects, Point of Care (Remote)

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The Head of Commercial Strategy & Projects leads the Strategy & Projects Office, serving as the central hub for defining, orchestrating, and executing the global commercial strategy across the Diagnostics Point of Care (POC) business.

This role is responsible for shaping strategic direction, driving commercial transformation, and ensuring alignment across geographies, functions, and stakeholders to deliver sustainable growth and competitive advantage.

This leader operates at the intersection of strategy and execution, translating enterprise priorities into actionable initiatives, ensuring disciplined implementation, and acting as a key advisor to senior leadership on commercial performance and long-term direction.
A critical dimension of this role is strengthening the foundation of commercial strategy through deep customer and market insight, ensuring that all strategic choices are rooted in differentiated value propositions and aligned seamlessly with global product, R&D, and commercial execution teams.
Core Responsibilities

Commercial Strategy & Strategic Direction


* Define and lead the global commercial strategy for the Diagnostics POC business, ensuring alignment with enterprise objectives and market dynamics


* Establish clear, actionable strategic choices that are implementable across regions and customer segments


* Identify growth opportunities, competitive differentiators, and market expansion strategies


* Build a robust, insight-driven foundation for strategy, leveraging deep customer understanding, market dynamics, and competitive positioning to define a differentiated value proposition


* Ensure strategy is developed jointly across Business and Commercial functions, with full consideration of execution, prioritization (e.g., retention vs.

growth), segmentation, messaging, and evidence requirements

Business & Product Alignment


* Establish a high-trust, highly collaborative operating model with Global Product Management, R&D, and Business Leadership


* Ensure alignment from the earliest stages of strategy development, eliminating "handoff" dynamics and enabling co-creation of strategy, roadmap implications, and commercial approach


* Translate customer and market insights into implications for product requirements, roadmap prioritization, and innovation focus

Go-to-Market & Commercial Execution


* Define and support the implementation of go-to-market strategies, sales enablement frameworks, and commercial tools across geographies


* Drive consistency and excellence in commercial execution through structured playbook...