Senior Associate Brand Manager, Content & Connections - Kotex®

Senior Associate Brand Manager, Content & Connections - Kotex®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Are you ready to help shape the future of one of the world’s most iconic brands? As a Senior Associate Brand Manager, Content & Connections - Kotex® you’ll be at the forefront of driving brand growth and consumer connection.

This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.

Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity.

In this highly collaborative role, you’ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Kotex® brand to life across every touchpoint.

In this role, you will:

Lead with vision in communications


* Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.


* Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting.


* Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.


* Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization.


* Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance.


* Display Media (OLA): Define strategy and lead execution and performance across display.


* Website: Own website strategy, execution, and performance optimization with website team.


* PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in-class execution and performance.


* Budget Management: Owner of Advertising & Consumer Promotions budget and mixer. 


* Pod Integration: Collaborate cross-functionally to drive more integrated national and retail media plans.


* Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards.

Responsible for feedback and guidance on creative assets to ensure brand consistency.

About Us

Huggies®.

Kleenex®.

...