Offer Marketing Communications Leader

The Offer Marketing Communications Leader is the engine of the marcom chapter in SIF framework - transforming offer launch requirements into polished, marketing ready offer launch content that enables successful go-to-market execution at individual offer level.

This role is open to internal appicants currently based within the US, with a preference for EST or CST timezones.

This role operates at the offer and product variant level (e.g.

EcoCare for 3-phase UPS, EcoCare for electrical distribution) - below product family level, which is owned by the Portfolio & Segment Narratives Leader.

The strategic foundation for every content package produced by this role comes from a formal brief: the Product Family Manifesto and relevant Segment VP authored upstream.

The Offer Launch Content Manager does not create the narrative strategy - they execute against it with excellence.

The role works in close partnership with Product Owners as the primary LOB interface for offer-specific content, manages the E&I and NAM hub content teams, governs the quality and consistency of all offer launch content, and owns the process framework within the innovation launch framework.

While content deployment sits with the Campaign Development & Deployment pillar - not this role.

What will you do:

Produce & Facilitate Offer Launch Content Packages


* Lead the production of complete offer launch content packages for each offer at product variant level - covering brochures, datasheets, FAQs, social messaging, eDMs, web banners, and digital content.


* Author the Offer Manifesto in partnership with the Product Owner - applying the strategic framework from the family brief to the specific offer's features, proof points, and differentiators.


* Drive video content storyboarding and guide third-party agencies in developing videos, lifestyle creatives, and multimedia launch assets.


* Ensure offer launch content is produced to a consistent quality standard, on brief, and within launch timelines.

Partner with Product Owners - Primary LOB HUB Interface for SIF Marketing Chapter


* Work directly with Product Owners as the primary Global Marketing interface for offer-specific content development.


* Extract offer-level feature content, proof points, and technical differentiators from POs and translate them into marketing-ready language anchored in the family brief.


* Support POs in developing Offer Manifestos - PO provides offer reality, this role provides marketing craft.


* Manage content delivery timelines in coordination with the innovation launch process and league launch milestones.


* Manage the offer classification framework - applying the right content depth and asset set for each offer tier (hero, strategic, major, evolutionary).

What will make you successful:


* Bachelor's degree in Marketing, Communications, or related field; Master's a plus.


* 5+ years in product marketing, content marketing, or offer marketing in a B2B ...