Manager, Content Marketing

About Us:

How many companies can say they have been in business for over 178 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements.

ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change.

We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

The Manager, Content Marketing will create and execute go-to-market strategies and drive brand awareness across our retail channel for our Eye Care & Accessories business.

The content manager role focuses on consumer brand marketing & product marketing management for our e-tail/retail business.

You will act as the internal "content marketing expert" across retail partners such as Regional, Mass, Drug, Club, Ecommerce, Dollar and Food.

Sound Interesting?

Here's what you'll do:


* Develop and implement marketing plans and communications, including web content, promotions, printed material, digital marketing, and any other media.


* Develop 12-month promotion calendar, by Key Account


* Work to create and execute customer or channel-specific marketing, content, and merchandising plans.


* Partner with cross-functional stakeholders to produce messaging, creative, and technical assets to support the successful implementation of campaigns.


* Develop and execute product sampling, digital ads, in-store coupons, and digital coupons with each Key Account's approved Vendor


* Develop key Marcomm assets with Internal Creative Services and ensure brand compliance, messaging, and positioning is consistent across all touchpoints


* Ability to engage and influence at senior levels as well as build partner marketing relationships.


* Work in a fast-paced, dynamic environment with challenging timelines and multiple projects running simultaneously.


* Work independently as well as with other internal departments (i.e.

Creative, Sales Operations, Product Management, Legal).


* Take initiative and make suggestions to improve processes.


* Analyze and report on campaign results, market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.


* Set up Purchase Orders; approve and receive invoices; update POs


* Schedule and track fulfillment to ensure deadlines are met


* Route contracts to Legal; Set-up Vendors with Accounting;


* Conduct post-promotion analysis


* Follows safety standards and reports any safety concerns to leadership.

Do you qualify?


* Minimum 5 years of Retail Marketing or Customer Marketing experi...