General Manager, Strategic Marketing

Education Equipment Services is Schneider Electric's new global program for the technical and vocational education market - supplying lab equipment, curriculum, certification and trainer development to institutions training the next generation of energy-management and industrial-automation technicians.

The Global Offer Marketing Manager owns the offer: the lab portfolio, its positioning against competitors, pricing, the curriculum framework, and the tools country teams use to win deals.

It is a strategic marketing role - the bridge between SE's engineering organisation and the Institutional markets.

It is not a communications or brand role.

Own the offer.

Enable the markets.
What you'll own


* Offer portfolio - the global lab catalogue (configurations, modules, user experience, pricing and lifecycle) and the Annual Maintenance Contract offer.


* Competitive positioning - intelligence and battlecards that help country teams


* Curriculum framework - the learning-outcomes architecture and SE Academy certification, aligned to national qualification frameworks.


* Sales toolkit - pitch decks, datasheets, battlecards, case studies and tender frameworks (English master, ready to localise).


* Pricing & commercial framework - global price book, market floor pricing, partner margins and discount governance.

What we're looking for (must-have)


* 7+ years in product marketing, offer management or portfolio strategy, including 3+ years in a global or multi-market role.


* Direct experience in technical and vocational education (TVET), EdTech or industrial training - as a supplier, partner or buyer.

(Essential.)


* A track record of competitive positioning that wins against entrenched incumbents in real tenders - not just tracking competitors.


* Experience with national qualification frameworks in at least two target regions (China, USA, Brazil or ASEAN).


* Commercial acumen - pricing, margin structures and negotiation, not just marketing communications.


* Business-level English; Mandarin, Portuguese or a Southeast Asian language is a strong advantage.

Nice to have


* Industrial-automation or energy-management product background (Energy Management and Industrial Automation).


* Experience in a matrix organisation and in launching a challenger brand against an entrenched incumbent.

Practical details


* Travel: ~30% (about 15 weeks per year), with at least one substantive visit to each of the four markets annually.


* Working pattern: outcomes based.

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