Director, Marketing Mexico and Central America

As a Director, Strategic Marketing for Mexico & Central America based in Mexico City Hub, you will shape the company's marketing direction across both digital and traditional channels, driving measurable business growth.

This is a business-critical leadership role, where marketing serves as a key engine to accelerate pipeline generation, revenue growth, and brand positioning across the region.

You will identify market opportunities, define go-to-market strategies, and lead demand generation initiatives that directly impact business performance.

Key Responsibilities


* Define and execute regional go-to-market strategies aligned with business objectives


* Drive demand generation and revenue growth, ensuring strong ROI on marketing investments


* Lead strategic marketing planning, including segmentation, positioning, and campaign development


* Oversee marketing performance, budget management, and optimization


* Strengthen brand positioning and customer engagement across channels


* Lead digital transformation initiatives and omnichannel marketing strategies


* Leverage customer insights, market trends, and competitive intelligence to inform decisions


* Collaborate with sales, product, and regional stakeholders (NAM) to ensure alignment


* Lead and develop high-performing marketing teams

Qualifications & Experience



* 12-15+ years of marketing experience, with leadership roles at Director/Head level


* Strong background in B2B, multinational, and matrix organizations


* Experience in manufacturing, product-based, or distribution-driven industries


* Proven success driving:
+ Revenue growth
+ Demand generation
+ Marketing ROI


* Expertise in channel marketing and partner ecosystems


* Strong MarCom and Product Marketing / Product Management experience


* Deep understanding of:
+ Customer journey
+ Multi-channel strategies
+ Marketing technology ecosystem


* Advanced analytical and data-driven decision-making skills


* Fluent English (required)


* Strong ability to work across cross-functional and regional teams

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