Web Content Strategist

Company

Federal Reserve Bank of Cleveland

The Federal Reserve Bank of Cleveland’s mission is to foster the stability, integrity, and efficiency of the nation’s monetary, financial, and payment systems while representing the Fourth District perspectives.

As part of the nation’s central bank, we are a team of mission-driven professionals who are committed to serving with excellence.

Our core values are: Build Trust Every Day, Own Our Actions, Collaborate with Intention, and Be Open to Change.

For twenty-six years in a row, we’ve been named “One of Northeast Ohio’s Best Places to Work” by North Coast 99.

This prestigious award honors organizations with outstanding employment practices, including compensation, benefits, training, recruitment, retention, community services, and employee communications.

Follow us on LinkedIn, Twitter, Instagram, and our YouTube channel – Cleveland Fed

This position combines content strategy with creative execution and project management to ensure all web content is engaging, on-brand, and optimized for SEO/GEO.

This role requires someone who can work under minimal direction from leadership and collaboratively with stakeholders, make sound decisions in complex situations, and solve unique problems by taking new approaches and considering alternate perspectives.

In this role, you will


* Lead the planning and execution of website features to raise the Bank's profile and help audiences find and consume published content


* Work collaboratively with stakeholders to address their business needs and offer consultation on website best practices



* Oversee the complete content lifecycle from ideation to launch


* Conduct competitive research and data analysis to identify opportunities for new or improved features


* Create wireframes to convey suggested feature concepts visually


* Perform SEO/GEO research and write an annual SEO/GEO strategy to improve search visibility


* Ensure consistency in content tone, style, and quality for the target audience


* Conduct content audits to ensure the website pages are following standards and identify gaps or opportunities



* Maintain, prioritize and communicate the Web Content Strategy (WCS) backlog and/or website roadmap ensuring stakeholders’ needs are documented and prioritized


* May lead feature planning workshops with stakeholders and cross-functional teams


* Responsible for the project management of features planned for current and upcoming Program Increment ensuring quality and on-time delivery



* Monitor web traffic, engagement, and conversion metrics to evaluate website performance.

Use data gathered to inform future feature development and share with others to make sound decisions


* Other duties as assigned

Experience


* Bachelor’s degree in Marketing, Communications, Journalism, Information Technology or related field


* 7+ years of related experience in content strategy, digital ...