Senior Associate-Marketing

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

​

Your Role: Trade Marketing Senior Associate

As Trade Marketing Senior Associate, you will be part of the marketing team to design, implement, and execute the trade marketing strategy for Colombia.

In this hybrid role based in Bogota, you will serve as the bridge between the distributor, points of sale, and the company strategy to grow sell-out, visibility, and execution across pet health and livestock portfolios.

Your Responsibilities:


* Develop and execute trade marketing strategies, promotional calendars, and point-of-sale campaigns for Colombia across pet health and livestock categories, with a focus on sell-out growth.


* Design channel strategies for veterinary clinics, pet stores, supermarkets, e-commerce, and other distribution channels, including visibility, merchandising, and promotional materials at point of sale.


* Partner with sales teams and distributors to expand numeric distribution, strengthen shelf presence, and support negotiations for preferred display space and visibility agreements.


* Measure campaign performance through key performance indicators (KPIs) such as sales growth, inventory rotation, and return on investment (ROI), manage the trade marketing budget, and monitor competitor activity, pricing, and in-store execution.


* Lead in-store activations and periodic field visits to customers and distributors, and train internal and third-party sales teams to ensure effective execution of promotions and displays.

What You Need to Succeed (minimum qualifications):


* Bachelor's Degree in Business Administration, Marketing, Industrial Engineering, Economics, or a related field.


* A minimum of 5 years of experience in trade marketing and/or marketing within fast-moving consumer goods (FMCG) or over-the-counter (OTC) companies.


* Experience designing and implementing marketing and promotional campaigns across distribution channels, including mass retail and OTC environments.


* English proficiency at B2 level or above.


* Strong data analysis and situational assessment skills, with the ability to turn insights into channel and point-of-sale ...