Executive Director, Digital Marketing Acquisition & Deepening

Job Description

As an Executive Director, Digital Marketing - Client Acquisition & Deepening, you will play a pivotal role in accelerating growth for our Wealth Management business by leading data-driven client acquisition and deepening for J.P.

Morgan Self-Directed Investing.

You will be responsible for setting the strategy and owning end-to-end marketing roadmaps across offers, lead generation, and direct response-developing, executing, measuring, and optimizing programs to improve funnel performance and client quality.

This includes building business cases and securing funding, managing budgets and forecasts, driving a rigorous test-and-learn agenda, partnering closely with Product, Finance, Digital, Analytics, and Creative teams, and sharing performance insights with senior leaders across JPMorganChase while leading and coaching a high-performing team.

The Wealth Management business is a focused area of growth for the firm, and we are in search of a proven, performance marketing leader.

This role will be responsible for data-led new client acquisition and existing client deepening marketing programs for J.P.

Morgan Self-Directed Investing.

Job Responsibilities



* Develop & maintain deep familiarity of the Wealth Management business, customer behaviors and competitive product landscape to understand best practices in the offer, lead generation & direct response marketing discipline


* Partner with segment marketing leaders, product partners on the product value proposition, the customer funnel, and influence the messaging strategy with a view of direct response best practices, while aligning with broader brand guidelines


* Develop and manage the strategic planning and prioritization process for the offer/lead generation roadmap, including identifying new enhancements, working with Finance, Digital, and Analytics to estimate value, and continuously re-prioritize investments to maximize profitable growth


* Identify and prioritize opportunities


* Build the business case and secure funding as part of the budgeting process


* Ensure thorough measurement learnings in close collaboration with Analytics and distill key insights


* Refine priorities and strategy based on learnings to share key updates with senior management


* Work with marketing execution partners on the development of creative assets and a robust creative testing roadmap


* Partner with Analytics and Digital teams to understand end-to-end program performance -across traffic, engagement, conversion and account/customer quality metrics


* Formulate hypotheses and drive a rigorous, prioritized, data-driven test and learn work stream, focused on improving the customer experience and conversion funnel in-branch and digital


* Responsible for monthly performance reviews of the financial investment, including analyses of budget vs.

forecast, re-investment and re-prioritization recommendations to maximize value; facilitate transparent sha...