Strategic Marketing Leader - Power & Grid

Strategic Marketing Leader - Power & Grid Segment

Position Overview:

Schneider Electric is seeking a Strategic Marketing Leader for Power & Grid (NAM) to define and execute the segment's market narrative, drive pipeline impact, and position Schneider as a leader in the energy transition.

You will work in close collaboration with the Data Center segment and other key business units to deliver integrated, end-to-end solutions spanning power systems, grid automation, digital grid, AVEVA, and ETAP-advancing resilient, efficient, and scalable infrastructure to accelerate time to power while addressing capacity constraints.

This role is part of the NAM Power & Grid segment organization and will play a critical role in shaping the voice of Schneider Electric in the evolving energy transition.

Key Responsibilities:


* Define and execute a segment-specific marketing plan aligned with segment strategy and growth objectives.


* Develop clear segment positioning and differentiated value proposition across the energy ecosystem (generation - grid - distribution - digital).


* Build persona-based messaging frameworks (e.g., utilities, developers, EPCs, regulators, CTOs, asset owners).


* Partner with segment leadership, sales, and offer teams to ensure tight alignment between strategy, pipeline priorities, and marketing execution.


* Continuously monitor market trends, regulatory developments, and competitor positioning to refine marketing strategy.


* Define and lead integrated marketing campaigns focused on segment priority plays.


* Optimize channel mix (digital, ABM, events, partners) to maximize impact.


* Create a cohesive end-to-end story across Schneider's portfolio: Power systems + Grid automation + Digital + Software (AVEVA, ETAP)


* Manage and ensure consistency across all customer touchpoints: Sales enablement, Campaign messaging, Executive communications, Events and PR.


* Develop high-impact thought leadership narratives aligned to industry shifts (grid constraints, electrification, AI load demand).


* Support executive visibility: Keynotes, Panels, media engagements, Strategic speaking opportunities.


* Collaborate with PR, analyst relations, and public affairs to elevate Schneider's voice in the market.


* Lead development of high-impact, field-ready assets: Segment storytelling decks, Strategic account kits, Value proposition frameworks.


* Own marketing performance tracking and reporting dashboards.


* Manage budget allocation across priority plays and campaigns.


* Coordinate with internal teams and agencies to ensure quality of execution.

Qualifications:


* Bachelor's in marketing, Communications, Engineering, or related field (MBA or advanced degree preferred).


* 8+ years in B2B marketing within energy, power, or industrial sectors.


* Strong understanding of North American power & grid ecosystem.


* Experience collaborating with cross-functional teams...