Demand Generation Specialist - Charlotte, NC

Piedmont Plastics is the leading independent and privately held distributor of performance plastics in North America. Since first opening our doors in 1968 with just one location and five employees, Piedmont has grown to over 50 locations across the U.S.

and, employing over 575 individuals.

At Piedmont Plastics, we are a family, and believe our people are the foundation of our success.

Our company culture is engrained in every facet of our business, and we are devoted to maintaining an enjoyable, open, and supportive atmosphere across the organization.

We care about and respect one another by demonstrating integrity in everything that we do and take pride in giving our employees the ability to thrive in a growth-oriented environment.

Our diverse workforce brings passion to the mission of Piedmont Plastics every day – to be best-in-class in the distribution of performance plastics.

Our materials can be found in every industry market segment, and we are concentrated on satisfying our customers with expert product knowledge and a solutions-focused mentality.

Join a team that works together in a collaborative and winning environment to continuously exceed customers’ expectations. After all, Piedmont Plastics is “where solutions take shape!”

Today, Piedmont Plastics is currently hiring a Demand Generation Specialist.

What Are We Looking For?

We're looking for a data-driven marketing professional who is passionate about generating demand, optimizing campaign performance, and turning insights into action.

The ideal candidate will:


* Thrive in a collaborative environment while working cross-functionally with sales and marketing teams.


* Execute digital marketing campaigns that generate qualified leads and drive business growth.


* Leverage analytics and performance data to improve campaign effectiveness and marketing ROI.


* Have experience managing marketing automation platforms, CRM systems, and paid media campaigns.


* Bring a proactive mindset focused on continuous improvement, testing, and innovation.

 In this position, you will be required to:

Marketing Automation and Campaign Execution


* Build, manage, and maintain marketing automation campaign workflows within the Company's marketing automation platform


* Develop email campaign builds including segmentation, scheduling, and delivery in alignment with demand generation strategy set by the Digital Platforms and Analytics Manager (DPAM).


* Ensure all campaign automation workflows are properly configured, tested, and functioning prior to launch

Campaign Performance Metrics


* Track and reports on campaign performance metrics including impressions, clicks, cost per lead, conversion rates, and pipeline contribution


* Build and maintains campaign performance dashboards for regular review by the Marketing management


* Provide consistent performance summaries that enable data-driven decision-making

Lead Generation and Conversion O...