Field Performance Program Manager

SUMMARY

Serves as the Sales Department owner of MySubaru performance, leading the strategy, execution, and optimization of programs designed to drive retailer adoption, subscription growth, and revenue achievement.

Partners closely with Region and Zone leadership, Connected Business, and field teams to influence retailer behavior, improve execution, and ensure consistent achievement of performance objectives.

Acts as the primary MySubaru subject matter expert (SME) for the field while leveraging retailer insights and performance data to shape future program strategy and business decisions.

MAJOR RESPONSIBILITIES


* Leads the end-to-end implementation of MySubaru programs for the Sales Department, driving strategy, execution, and performance.

Maintains responsibility for revenue planning, program setup, field communication, retailer engagement, and performance tracking, with a focus on increasing retailer adoption, subscription growth, and revenue achievement.


* Serves as the primary MySubaru subject matter expert (SME) for the field team.

Travels regularly with District Sales Managers (DSMs) to visit retailers and lead retailer-facing discussions with General Managers, sales leadership, and other key decision-makers.

Presents program value, addresses objections, influences retailer behavior, and drives adoption of MySubaru subscription sales practices.


* Partners closely with Field Operations, Connected Business, Retail Operations Training, and Loyalty & Aftersales teams to translate incentive strategy into clear, achievable selling approaches that improve retailer performance and consistency in the field.


* Gathers and applies retailer and field feedback through direct travel, retailer meetings, and performance analysis to refine program design, improve return on investment (ROI), and ensure programs remain competitive and aligned with market trends.


* Serves as the Sales Department lead for MySubaru incentive programs, partnering with Connected Business on platform capabilities, package design, pricing strategy, and retailer-facing program elements.

Uses retailer performance results and field observations to support program assessments and recommendations.


* Develops and enhances reporting tools, dashboards, and performance insights used by field teams to manage retailer performance, identify opportunities, and support coaching conversations.


* Leads incentive-related communications, including program announcements, updates, issue resolution, and field alerts, ensuring messaging is clear, actionable, and aligned with execution expectations.


* Establishes, manages, and achieves MySubaru performance targets by developing sales strategies, monitoring retailer performance, identifying adoption gaps, and implementing field actions that increase subscription penetration and revenue growth.


* Supports National Incentive Programs, including vehicle incentives, Regional Monthly Bonus (RMB), PINNACLE, and ...