Channel Manager, Commercial

Channel Manager, Commercial

Company: ABARTA Coca-Cola Beverages

Job Location: 4900 Pittsburgh DC, PA

Other Potential Locations: Houston, PA

We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic brands.

About ABARTA

ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve.

We value diversity and individuality and when you thrive, we thrive.

ABARTA offers the perks of a large corporation with the personalized touch of a smaller company.

We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization.

We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality!

Summary

We commercialize happiness! In this dynamic position, you will be responsible for driving strategic commercial initiatives that enhance customer engagement with the goal to drive revenue and volume growth.

Your role will involve leveraging market insights and collaborating closely with cross-functional teams to deliver impactful solutions tailored to the unique needs of the channel or customer.

This role is accountable for translatinginnovationideas into executablecommercialplans - leading business case development, managing early-stage projects, aligning cross-functionally, and ensuring launches are performance-tracked and system-ready.

Responsibilities



* Achieve profitable growth by gaining a comprehensive understanding of the channel or customer's business and establishing professional relationships.


* Support end-to-end launch plan for all product innovation, inclusive of system SKU rationalization and exit strategies


* Develop tailored strategies to address emerging challenges, ensuring our commercial objectives tied to innovation are consistently met.


* Internal sell-in and implementation of regional or national promotional strategies for the introduction of new innovative brands and packages.

This includes SKU rationalization to reduce low velocity products to reduce BD&L as well as make room in Distribution Centers for the new SKUs.


* Actively identify innovation growth opportunities by analyzing market trends and customer data.


* Conduct post innovation launch analysis measuring forecasts, execution, and engagement by making any necessary changes to future programs.


* Collaborate with PRGM on innovation, initiatives and provide selling resources for the frontline and key account teams.


* Communicate and engage with sales and sales leadership discussing innovation plans, inclusive of all sales tools necessary tied to launch, and drive change post launch as well


* Create and steward sales and customer programs incorporating strategic and tactical channel activities, along with promotional ...