Social Media Strategist-Senior Associate

We are seeking a creative and analytical thinker who can develop innovative social media marketing strategies to drive brand awareness and consideration of J.P.

Morgan as the bank of the Innovation Economy.

This is a strategic role with significant cross-functional interaction, requiring close partnership with Marketing Centers of Excellence (COEs), key business stakeholders, and cross-line-of-business marketing partners to ensure seamless day-to-day execution, compliance, and program engagement.

As a Social Media Strategist supporting Innovation Economy Marketing Strategy, you will sit within the Commercial Bank while working across a business that spans multiple divisions.

You will help drive growth-focused marketing initiatives by creating branded organic social content and developing a unified social media strategy for banker amplification and awareness building.

Responsibilities include managing an integra
Job Responsibilities


* Develop a deep understanding of the Innovation Economy business, customer behaviors, and competitive landscape to inform messaging, brand building, client engagement, and relationship deepening.


* Define messaging frameworks and an organic content strategy grounded in audience insights, banker feedback, and competitive intelligence; translate these into an editorial plan tied to business goals.


* Own content development across organic and banker-activation content, including setting priorities, establishing an operating cadence, partnering with internal and external creative teams to develop content, and defining success measures that drive adoption, reuse, and performance.


* Develop end-to-end messaging and social content journeys tied to tentpole events, in partnership with Events and Communications.


* Partner with COE teams to identify the best social channels for content distribution, while running test-and-learn pilots on new and emerging platforms and staying current on platform developments (e.g., algorithm changes and new features) that shape social strategy.


* Identify campaign insights and trends to optimize tactics, improve results, and drive efficiencies.


* Serve as the subject matter expert on social content performance, advising the broader IE Marketing team on the formats, imagery, and messaging that drive the strongest results.


* Convert MoM/QoQ results into KPI/goal insights and executive-ready narratives.


* Develop a strategy to activate bankers as brand ambassadors and educate them on social selling best practices.


* Define and own the KPI framework and benchmarks for organic content engagement, in partnership with Analytics; understand end-to-end performance across traffic, content engagement, and equivalent media value.

Required Qualifications, Capabilities, and Skills


* 5+ years managing social media strategy, employee advocacy/ambassador programs, and/or brand social media; Bachelor's degree (or higher) in Marketing, Communications, or...