Senior Manager, Growth Marketing

Looking for a role where you can help shape the future of innovation, build new categories, and bring innovative ideas to life? If you bring a strong background in brand innovation, agile product development, and leading cross‑functional teams to launch breakthrough concepts, we want to speak with you.We are seeking a Growth Marketing Senior Managerin Richmond, VA to join our FEI Commercial team, but we are open to a remote work arrangement.

This position will play a key role in helping Altria achieve its goal of a smoke‑free future.

This leader will work alongside multi‑functional Front End Innovation (FEI) pod partners, guiding teams through agile sprints across multiple projects, translating consumer insights into a pipeline of new ideas with clear critical metrics, compelling concepts, and comprehensive branded innovation propositions supported by strong cases that fuel long‑term growth through market expansion, transformation, and new category creation.What you will be doing:


* Leading multi‑functional pods in crafting and assessing new innovation ideas using an Agile Sprint process.


* Developing end-to-end propositions (ideas, variants, claims, pricing, naming, branding) and collaborating with Insights and Design to validate and optimize consumer desirability.


* Aligning with Consumer Insights, Finance, R&D, Design, Legal, Regulatory, and Go‑to‑Market teams to ensure alignment and accelerate execution.


* Defining sizeable opportunity spaces and distilling actionable insights from landscape assessments to guide conceptualization.


* Developing initial cases and aligning Fit for Use requirements and critical metrics to improve sell‑in and distribution.


* Delivering trademark and IP assessments and ensuring supportable claims and demos alongside R&D and Law.


* Defining brand vision, equity strategy, and executional elements that create desirability and distinctiveness, validated across consumer touchpoints.


* Confirming product-concept fit and breakthrough benefit delivery in partnership with UX Products Research.

We want you to have:


* 8+ years in Brand Management with 5+ years in innovation in CPG, including successful innovative and transformative launches.


* Experience working on 5+ innovation projects, with preference for candidates with go‑to‑market experience.


* Experience leading multi‑functional teams.


* Fluency in Stage Gate and Agile work processes.


* Experience translating insights into winning well-rounded propositions across regions and channels.


* Experience with business model development and strong financial proficiency.


* Proven success managing others and working cross‑functionally across R&D, Insights, Design, and Finance.


* Strong communication skills and comfort presenting to senior leadership and cross‑functional partners.


* Experience navigating ambiguity, adapting plans, and working in fast‑paced, entrepr...