Executive Director, Growth & Portfolio Optimization

Help shape how customers discover and choose a leading cobrand credit card program.

In this role, you will set the acquisition strategy, partner closely across teams, and deliver profitable, responsible growth at scale.

As a Executive director card acquisition in the Cobrand credit card program team , you own new account acquisition strategy and portfolio growth, from opportunity sizing through execution, scaling, and performance management.

You set the roadmap across offers, audiences, channels, and customer experience while partnering closely with a cobrand partner and cross-functional stakeholders.

You establish strong operating discipline and measurement to deliver sustainable results aligned to risk appetite and control standards.

Job Responsibilities


* Develop and oversee strategies for acquiring new co-brand card customers.

This includes making informed investment decisions, planning offers, and executing channel strategies to drive portfolio growth.


* In partnership with the co-brand partner, set acquisition strategy across offers, audiences, channels, and customer experience to deliver annual and multi-year new account goals.

Identify growth opportunities in underpenetrated customer segments and then work with key stakeholders to capture the opportunity while staying within Chase's risk appetite.


* Lead annual planning and ongoing forecasting, including scenario planning and ROI trade-offs, to guide investment decisions and maximize portfolio returns.


* Define offer, targeting, pricing and channel strategy for driving new account growth for the program, prioritize the roadmap and scale winning strategies with appropriate governance and monitoring.


* Collaborate with co-brand partner to manage media efforts in upper funnel channels, including programmatic, social, and sponsored content, to boost card awareness and attract new customers.


* Lead lifecycle credit risk / underwriting strategy in partnership with Risk, including segmentation, credit policy and decisioning enhancements, line management approaches, and ongoing portfolio actions aligned to risk appetite.


* Drive lifecycle engagement strategies (activation, early spend ramp, retention/reactivation, and sustainable usage) in partnership with Marketing and Product, aligned to profitability and risk outcomes.


* Establish KPI definitions and operating cadence (dashboards, performance reviews, executive reporting) to track results, diagnose performance drivers, surface trade-offs, and drive course-corrections.


* Build and execute a disciplined test-and-learn program (e.g., champion/challenger), defining hypotheses, success metrics and guardrails, interpreting results, and partnering with teams to operationalize and monitor changes post-launch.


* Coordinate cross-functional execution with program leads across Product, Marketing, Analytics, Operations, Technology, Finance, Risk, Fraud, Pricing, and Compliance-ensuring clear milestone...