Business Analysis & Operations Lead Senior Associate, Consumer Bank Marketing

The Becoming a Customer team is responsible for driving seamless, innovative and personalized omni-channel shopping, offers and account opening experiences for Consumer Bank Marketing.

We are seeking a strategic marketing professional to lead customer journey strategy from awareness and conversion through onboarding and deepening.

This role will play a critical part in uncovering actionable insights, and translating them into data-driven marketing strategies that drive conversion, activation and retention.

As the Becoming a Customer Business Analysis & Operations Lead in Consumer Bank Marketing, you will play a critical role in supporting the Head of Becoming a Customer in both day-to-day business operations and strategic initiatives.

You will manage a diverse book of work, lead the development of executive agendas and materials, manage our product portfolio and foster cross-functional relationships to ensure controlled execution of marketing and product initiatives.

This role offers significant visibility to senior leaders and opportunities for impactful contributions and professional growth.

Job responsibilities


* Support planning and execution of key priorities and business activities; help prioritize, implement, and measure business goals and targets


* Support portfolio management and drive delivery, reporting and progress against business objectives for Becoming a Customer products


* Facilitate cross-product prioritization, sequencing, and trade-off discussions within Becoming a Customer and across co-suppliers


* Lead development of executive agendas and materials for key meetings; ensure effective representation in business reviews, cross-LOB forums, and CMO/CEO updates


* Create effective meeting materials and build executive-level presentation skills


* Drive team engagement by planning and executing team meetings and offsites


* Drive consistent cross-functional operating rhythms and ensure clear, aligned communication with stakeholders


* Enable operational efficiencies through strong organization and identification of process improvements


* Execute a range of projects independently-from quick-turn requests to larger initiatives-responding to team and stakeholder inquiries in a timely manner


* Build and maintain relationships with Finance, Data & Analytics, Tech, Architecture, Design, Communications, and HR to drive business outcomes and controlled execution

Required qualifications, capabilities and skills:


* Strong project management, strategic thinking, and cross-team collaboration skills


* Excellent communication, presentation, and interpersonal communications skills with strong ability to develop and maintain relationships


* Strong analytical, problem-solving, and strategic planning skills


* Comfortable working in a highly matrixed organization and driving alignment across teams


* Strong interpersonal and influencing skills; ability to interact with colleag...