Marketing Design Coordinator

 

Department: Marketing

Reports To: Director of Marketing

Compensation: $60,000-$70,000  

Travel: Approximately 5% for trade shows and events

 

DUTIES AND RESPONSIBILITIES

Content Support


* Assist in creating and formatting marketing content, including blogs, email campaigns, product brochures, case studies, and web pages.


* Support the content marketing calendar by tracking deadlines, coordinating reviews, and ensuring timely delivery.


* Help gather input from internal subject matter experts, customers, and partners to inform content development.


* Ensure all content aligns with brand guidelines and messaging standards.

Graphic Design


* Create branded visual assets for campaigns, social media, email, digital advertising, and print materials.


* Design and produce trade show graphics, sales collateral, product brochures, and event materials.


* Adapt existing templates and develop new layouts that align with brand guidelines.


* Size and optimize graphics for correct specifications across platforms, including web, social, and print.


* Maintain the team's visual asset library, keeping files organized and templates up to date.


* Collaborate with the marketing team to bring campaign concepts to life visually.

Digital Marketing


* Assist in building and deploying segmented email campaigns, including newsletters, promotions, and product announcements.


* Help manage email list segmentation, maintain list hygiene, and support email marketing efforts.


* Plan, schedule, and publish content across social media platforms in line with the content calendar.


* Monitor social channels, respond to inquiries in a timely manner, and flag relevant activity to the team.


* Update and maintain website content using WordPress to support marketing campaigns and business needs.

Campaign Execution


* Coordinate logistics for integrated marketing campaigns across print, digital, and social media.


* Ensure ad creatives are delivered on time and meet technical specifications for each platform.


* Track and report on campaign performance metrics, identifying trends and areas for improvement.

Trade Show and Event Support


* Own end-to-end logistics for trade shows and events, including booth coordination, vendor communication, and shipping.


* Design and produce event materials including booth graphics, signage, handouts, and promotional items.


* Maintain the trade show calendar and keep the team on track with pre-show checklists and deadlines.


* Manage post-event follow-up activities and help assess event performance.

General Marketing Operations


* Maintain organized project files, asset libraries, and marketing documentation.


* Coordinate with external vendors, agencies, and partners as needed.


* Provide general administrative and operational support to the marketing team.

 

DESIRED QUALIFICATIONS


* 1-3 years of experience in a market...