Vice President, Marketing Strategy Lead, Becoming a Customer Agentic Shopping

This team is at the forefront of transforming how customers discover and open deposit accounts.

Drive incremental account growth for the Consumer Bank through deposit account shopping strategies focused on agentic shopping and discoverability in organic and AI search.

As a Vice President on the Digital Shopping team within Becoming a Customer, you will lead Agentic Shopping and drive our SEO, AEO (Answer Engine Optimization), and GEO (Geographic Optimization) strategies, transforming how Chase shows up in AI-driven shopping journeys.
Job Responsibilities


* Develop and lead the vision for Agentic Shopping, leveraging emerging technologies and AI-driven experiences to enhance customer engagement and conversion.


* Define and execute comprehensive strategies for SEO, AEO, and GEO to maximize organic growth, visibility, and relevance across digital channels.


* Identify and prioritize opportunities to optimize omnichannel shopping experiences, ensuring our products and services are discoverable and compelling to target audiences.


* Partner with cross-functional teams-including product, marketing, analytics, and technology-to align on strategic objectives and drive innovation.


* Monitor industry trends, the competitive landscape, and evolving customer behaviors to inform strategy and maintain a leadership position in digital shopping.


* Identify opportunities to transform the way we deliver experiences through the use of AI.

Required Qualifications, Capabilities, and Skills


* Bachelor's degree in Marketing, Advertising, Analytics, Finance, or a related field.


* 7+ years of experience in digital marketing, with a focus on conversion strategies and innovation.


* Demonstrated expertise in AI agent technologies (e.g., conversational AI, recommendation engines, autonomous shopping agents).


* Proven track record in SEO, AI search, or related search optimization disciplines.


* Strong analytical, problem-solving, and strategic planning skills.


* Experience launching new digital products or features, with a customer-centric approach.


* Ability to manage multiple initiatives simultaneously and deliver results within tight deadlines.


* Skilled at building and maintaining strong partnerships across cross-functional teams; recognized as a collaborative team player.


* Adaptable to continuously changing priorities and fast-paced environments.


* Excellent written and verbal communication skills, including executive-level presentation abilities.

Preferred Qualifications, Capabilities, and Skills


* Demonstrates a deep understanding of AI-driven consumer behaviors and trends.


* Stays ahead of industry developments, proactively identifying new opportunities and championing a culture of experimentation.


* Is highly curious, innovative, and never settles for "good enough."


* Is both data-driven and creative, able to connect analytics to actionable marketing strategies.
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