Trade Marketing Analyst

Trade Marketing Analyst

Job Description



* Tactical Accountability: The analyst needs to be "in the trenches" with the sales team to audit their activity against the official promotional grid.


* Post-Campaign Analysis (PCA): Conduct deep-dive post-campaign and promotional analysis to measure ROI, incrementality, and customer behavior


* Execution Alignment: Not only build reports but use those numbers to adjust promotions; planograms and Point-of-Sale (POS) strategy immediately


* Reporting Automation: Design and maintain automated dashboards to replace manual reporting, ensuring real-time visibility into KPIs for stakeholders.


* Strategic Translation: Convert analytical findings into actionable sales strategies and "playbooks" that the sales team can execute on the ground.


* Commercial Feedback Loop: Act as the strategic pulse between marketing and sales, ensuring promotional learnings are cascaded effectively to drive future revenue.

Tracking and reporting: Accountable for weekly, monthly and quarterly tracking of key metrics and KPI’s to inform compliance against plan


* Analytics to understand market dynamics affecting sales – i.e price and vol relationships between KC and competitor


* Nielsen reporting across share, sales, DPSM, and competitive landscapes • SOV tracking against DPSM (e.g.

Silo) • Price compliance against committed promo grids Promotions: • Pre/post evaluations/reports and total promotional grid management

Primary Location

Bryanston Office

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time