Marketing Executive

Our Métier: the creation, production and distribution of Perfumes, associated scented products, and Beauty products.

More than 500 employees work at our various sites in France (including Paris and the industrial site of Le Vaudreuil) and abroad.

Our Perfumes and Beauty distribution extends to more than 14,000 points of sale throughout the world, including 450 Hermès stores and Hermès Fragrance and Beauty Personalized spaces at retailers.

Our ambitious growth strategy features the development of new territories, rationalization of expenses and the implementation of new distribution models and new industrial methods.

The Headquarters of Hermes Perfumes and Beauty (CNP) in Paris employs more than 180 employees (including regional managers and the sales teams of the personalized spaces): collection development, communication, international management and operational development, visual merchandising, merchandising, sales drive, international training, operations, e-commerce, finance, IT, HR, etc.

Currently, approximately 100 employees work in our international Business Units based in: Hong Kong, Shanghai, Dubai, Miami, Toronto, Belgium, the Netherlands, Spain, Germany and United Kingdom.

Location: Miami, USA, Hermès Perfume & Beauty office

You will be part of Hermès Parfums Americas team, based in Miami, reporting to the Marketing Director and collaborating with the entire team.

Miami office subsidiary markets are the Travel Retail Americas, the US, South and Central Americas Local markets and Caribbean.

In this context, your mission will be to support the marketing department in all marketing activities in the development and the implementation of short and long-term marketing strategies and animations in Travel Retail Americas as well as the South and Central Americas Local Markets and Caribbean.

GENERAL MISION

Support the development and execution of the regional marketing strategy alongside the Marketing Director.



* Execute the annual marketing plan in partnership with local distributors, retailers, and Hermès Stores teams to ensure excellence in brand visibility and commercial performance.


* Monitor, analyze, and report on the effectiveness of launches, activations, and animations through comprehensive 360° performance reports across key markets and operators.


* Develop and implement measurable initiatives to increase brand awareness, client engagement, and business performance in strategic markets.


* Ensure the consistent implementation of the Visual Merchandising strategy across the region.


* Build annual forecasts for novelties and product launches in collaboration with the Marketing Director, Commercial, and Operations teams.


* Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and support strategic decision-making.


* Define and manage the annual pricing strategy across the region

VISUAL MERCHANDISING:


* Ensure the consistent imp...