Product Marketing & Management - Specialist Professional

Job Purpose:

The Regional Business Development Manager - Cooling is responsible for driving the strategic growth, market development, and commercial success of the cooling portfolio across International Operations.

This role adapts global offer strategies to regional market conditions, defines and deploys regional go-to-market plans, strengthens portfolio positioning, and enables sales teams and Zone BDMs to accelerate business performance.

The role acts as the regional bridge between global product strategy and local market execution, ensuring that the cooling portfolio remains competitive, relevant, and commercially successful across different zones.

The position is a senior individual contributor role with significant influence on regional business outcomes through strategy execution, market insight, enablement, and cross-functional leadership.

This role works in a matrix organization, partnering closely with Zone BDMs, sales teams, marketing, pricing, offer management, and Line of Business leaders.

The Regional BDM provides leadership through influence, alignment, and capability building, while Zone teams remain the primary owners of local execution.

[Offer BD R...l_Dec 2025 | PowerPoint]

Job Summary:

As a Senior Principal Local / Regional Product Manager aligned to cooling business development, the role is accountable for adapting global cooling strategies to regional market needs, leading regional offer commercialization, supporting pricing and positioning decisions, and ensuring portfolio health in terms of growth, profitability, and competitiveness.

The role requires a recognized subject matter expert who can work on complex business matters, interpret ambiguous market signals, develop recommendations, and guide teams on commercial priorities.

The role combines strategic thinking, market insight, offer expertise, and execution discipline to improve sales, profitability, customer impact, and adoption of cooling solutions across the region.

Key Responsibilities (compact):

Area

Key outcomes / deliverables

1) Regional strategy & business planning


* Adapt global cooling strategy to International Operations markets; define regional growth plan.


* Align priorities, sales ambition, and execution plans across Zones.


* Deploy campaigns, launches, and strategic initiatives with Zone BDMs and sales teams.


* Track business performance, budget effectiveness, and year-on-year evolution.

2) Go-to-market & commercialization


* Define and execute regional go-to-market for the cooling portfolio.


* Drive positioning, messaging, and value proposition for differentiation.


* Support offer commercialization from launch through adoption and optimization.


* Ensure consistent regional execution with zone flexibility.

3) Market intelligence & competitiveness


* Research customer needs, trends, white spaces, and offer gaps.


* Provide market feedback to Product Owners / Global PMs to influence roadmap.
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