Regional Sales Manager

The Regional Sales Manager represents and promotes the entire range of NESL products and services.

The position holder pursues, monitors, and wins bids for major projects within the market and maintains relationships with defined key market customers.

The role demonstrates a strong sales engagement through new system orders, parts and value-added relationship building with regards to assigned region/ territory and customers to meet defined revenue goals and realize profitable sales and growth via existing and new customers as defined by KPIs.

The Regional Sales Manager continuously develops the NESL network and acts for the benefit of NESL in relation and support of customer needs.

Essential Functions


* Strategic development and management of sales for the New York region in close cooperation and coordination with the other members of the leadership team.

Focused expansion of existing clients as well as the acquisition of new clients (market penetration and market development).


* Represent and promote the entire range of NESL products and services.


* Daily manage and demonstrate strong sales engagement with regards to assigned region/territory and customers to meet defined revenue goals and realize profitable sales and growth via existing and new customers as defined by KPIs.


* Lead and coach the sales team through:
+ Actively participate in the recruitment and selection process to identify and hire talented sales representatives.
+ Foster a positive and motivating work environment to build a cohesive and high-performing sales team.
+ Inspire and encourage coworkers, promoting a culture of collaboration and achievement.
+ Provide ongoing guidance and direction to the sales team, ensuring alignment with organizational goals.
+ Monitor and evaluate the performance of individual coworkers, providing constructive feedback and support as needed.


* Prepare and execute a development plan to win new customers as defined via sales strategy by:
+ Analyzing and identifying customer potential.
+ Actively promoting NESL services and product solutions highlighting technical specifications, performance data and benefits.
+ Executing sales initiatives (considering competitor marketing and pricing activities).
+ Applying state of the art measures e.g.

cold-calling, site visits, lobby work, trade fairs, lunch and learns etc.

with a view to growing sales or margin or both, identifying key priorities.
+ Acting for the benefit of NESL in relation to and in support of customer needs.


* Further develop long-term partnerships with existing customers as defined via a sales strategy by:
+ Proactively assessing and understanding current and future customer needs.
+ Exploring new opportunities within the targeted customer group.
+ Developing and enhancing the quality of our company’s relationship with the cust...