Brand Manager, NEOSTRATA

Description

Kenvue is currently recruiting for a:

Brand Manager, NEOSTRATA

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Global Head NeoStrata Co Brand Growth

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Neostrata Brand & Channel Growth Manager will lead the development and execution of all brand growth strategies & plans in the US, specifically driving growth in the brand's emerging US medical professional channel and ecommerce channels.

This manager will also lead brand equity & communications that are leveraged globally in over 70 countries.

Key Responsibilities


* Lead implementation of Neostrata Brand Growth Plan in US, including deep understanding of professional skincare category and developing and executing strategic objectives, key initiatives, and financial targets.


* Lead US channel strategy and growth, including active evaluation & acquisition of professional channel partners and acceleration in ecommerce.


* Lead Neostrata brand positioning, equity and communications, and pulling through to professional, digital and social content.


* Lead go-to-market strategy & plans across professional & consumer touchpoints--including professional marketing events & outreach, public relations, KOLs and influencer, digital & social media.


* Lead product and portfolio strategy.

Partner with internal innovation team to shape 3Y product and clinical innovation pipeline.


* Lead budgeting and implementation of brand marketing investment, ensuring delivery of key brand growth and financial commitments.


* Partner with Finance and channel partners to build financial projections in US operating plan, business plan and ongoing financial updates.

Represent the financial position relative to plan and risks & opportunities.


* Partner with ex-US markets and international distributor team members to cascade Neostrata equity & strategies and enable brand growth globally.

What we are looking for

Required Qualifications


* Candidates must be legally authorized to work in the United States.
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