Business Analyst, Senior Associate

If you're passionate about turning complex data into clear, actionable insights, this is the role for you.

Here, you'll work at the intersection of marketing, technology, and analytics - helping shape how data-driven decisions get made across the organization.

Join a team that values precision, curiosity, and the drive to continuously improve how reporting and analytics products are built and delivered.

As a Business Analyst in Marketing Operations, you will work closely with marketing execution, end users, and data teams to elicit, analyze, and document business requirements for reporting enhancements - including modernization initiatives powered by AI and automation.

You will translate business needs into clear technical specifications and partner with analytics teams to oversee the development, testing, and deployment of data and analytics products.

You will serve as the critical bridge between business stakeholders and data and engineering teams, translating ambiguous needs into scalable analytics products.

You will own the full requirements lifecycle - from discovery through delivery - and play a hands-on role in shaping how data, reporting, and AI-assisted solutions are built and adopted across the organization.

We value curiosity, precision, and a genuine commitment to making data accessible and actionable for everyone who relies on it.

Job responsibilities


* Collaborate with marketing, operations, and data teams to understand business needs, objectives, and decision workflows impacted by reporting and analytics products.


* Proactively engage end users and key stakeholders to elicit, analyze, and document business requirements, including current-state pain points, future-state needs, and measurable success criteria.


* Facilitate discovery sessions - workshops, interviews, and ride-a-longs - to map business processes, identify reporting gaps, and prioritize enhancements based on business value, risk, and feasibility.


* Translate business requirements into clear technical specifications, including user stories, acceptance criteria, data definitions, report logic, and non-functional requirements.


* Partner with data, engineering, and product teams to identify opportunities to transform reporting through automation, AI-assisted insights, intelligent alerting, and self-service enablement - with appropriate human oversight and operational controls.


* Design and develop data models, pipelines, and visualization dashboards to support standardized, scalable reporting.


* Work with developers and engineers to implement, test, and iterate on data and analytics products, ensuring traceability from stakeholder requirements through build and release.


* Conduct user acceptance testing, validating business logic, reconciling results to source systems, and confirming usability for target audiences.


* Provide change management support and training, including release communications, enablement materials, and a...