Marketing Workflow Transformation Process Architect

Marketing Workflow Transformation Process Architect

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

Job Family Definition:

Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment.

May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs.

Typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing.

Also responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing productivity and effectiveness.

Management Level Definition:

Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories and techniques.

Contributes to the development of innovative principles and ideas.

Successfully operates in the most complex disciplines, in which the company must operate to be successful.

Provides highly innovative solutions.

Leads large, cross-division functional teams or projects that affect the organization's long-term goals and objectives.

May participate in cross-division, multi-function teams.

Provides mentoring and guidance to lower level employees.

Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives.

Develops strategy and sets functional policy and direction.

Acts as a functional manager within area of expertise but does not manage other employees as a primary job function.

Responsibilities:


* Provide thought leadership in marketing analytics and technical innovation by working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental ...